How the Story Shifted Once Hubbl and Swantide Joined Forces to Help Barracuda

you notice your sales data is out of date
you feel like you lack clarity on current pipeline
you want to see reports on booked and forecasted revenue but can’t
you missed an important action item for a potential customer
you expanded your sales team and it’s hard to see who owns what account
you’re seeing duplicates in the data
What does “CRM set up” mean/involve?
When is the best time to set up your CRM and why?
What are the costs if you wait?
What are the benefits if you move quickly?
How do most companies implement their CRM?
Should you get Salesforce or another CRM?

Source: Hubbl.com

A Challenge Too Large for Manual Fixes

Barracuda had:

  • More than 260,000 metadata components with no clear documentation or dependency mapping
  • Redundancies from org merges that created confusion for development teams
  • Frequent CPU timeouts that blocked AEs from generating quotes and disrupted revenue workflows
  • A constant need for impact analysis that required deep knowledge of cross-org relationships

Traditional teams would take months to unravel this complexity. Industry data supports this pattern. According to an Accenture study, more than 15% of IT spend typically goes to tech debt remediation rather than value creation.

This reality underscores how critical it was for Barracuda to break the cycle and redirect resources back toward innovation. They needed full visibility and fast remediation. They needed to reclaim the time and budget required to innovate.

How the Story Shifted Once Hubbl and Swantide Joined Forces

Step 1: Hubbl Org Intelligence delivered complete transparency in minutes

Hubbl ran a full scan of the Salesforce org and surfaced every issue, risk, pattern, redundancy and optimization opportunity. The scan took less than two minutes.

The output included:

  • A prioritized issue list
  • Risk identification
  • Predictive impact models
  • Executive storytelling previews
  • A Hubbl Score acting as a real progress report

Step 2: Swantide AI Admin automated documentation and delivery

Swantide took the Hubbl scan results and instantly generated:

  • Documentation for 260,000 metadata components
  • Complete dependency maps
  • Technical design documents
  • Automated Salesforce changes once approved

Within the first thirty days, the team asked more than 340 questions of Swantide to accelerate discovery and planning. Today, more than 20 users worked inside Swantide as the org rapidly transformed.

The Results: A Salesforce Transformation in Weeks, Not Months

"Hubbl and Swantide completely changed how we work on Salesforce. We were seriously considering a replatform, but the combined platform gave us the clarity, automation, and acceleration we needed. Our org is now AI-ready and our teams have increased usage and delivery capacity many times over. "
Stuart MacLean, VP of Business Systems

Why This Story Matters for Every Salesforce Customer

Barracuda’s transformation demonstrates a new reality.

  1. Technical debt no longer requires long discovery cycles. Hubbl and Swantide reduce months of work to days.
  2. AI adoption depends on clean and well-documented orgs. Barracuda moved from overwhelmed to ready for enterprise AI.
  3. AI can now handle documentation, impact analysis and implementation workflows at scale. This removes guesswork, accelerates delivery, and reduces hallucinations.
  4. Organizations can finally measure and track technical debt and impact. Finance and leadership teams gain real clarity.

This is the modern model for Salesforce transformation. It is faster. It is smarter. It is predictable. And it puts innovation back at the center of the roadmap.

Ready to see Hubbl + Swantide in action together? Schedule a demo today.