Want To Accelerate Revenue?: 6 Ways Optimizing Your CRM Will Drive Revenue in 2023

Zoe Hartsfield

February 8, 2023
you notice your sales data is out of date
you feel like you lack clarity on current pipeline
you want to see reports on booked and forecasted revenue but can’t
you missed an important action item for a potential customer
you expanded your sales team and it’s hard to see who owns what account
you’re seeing duplicates in the data
What does “CRM set up” mean/involve?
When is the best time to set up your CRM and why?
What are the costs if you wait?
What are the benefits if you move quickly?
How do most companies implement their CRM?
Should you get Salesforce or another CRM?

Do I really need a CRM tool?

A Customer Relationship Management (CRM) system is a vital tool for businesses looking to streamline their sales and marketing processes, improve customer experience, and drive revenue growth. With revenue targets rising and the increasing importance of data-driven decision making, businesses are turning to CRM tools to increase productivity, improve customer engagement, and grow their bottom line.

Tools like Salesforce and HubSpot automate what many founders in the infancy of their business try to manage in spreadsheets and documents. Beyond that, they create powerful data insights, dashboards and workflows that allow for you to stay on top of your pipeline, customers and partnerships. In 2023, a CRM is essential for efficient growth. So how could implementing and optimizing this tool help YOU grow YOUR bottom line?

Improving Sales Efficiency and Effectiveness

The first and most obvious benefit of implementing a CRM is the improvement of sales efficiency and effectiveness. A CRM allows sales teams to centralize customer data and interactions, making it easier for them to manage leads, track opportunities, and close deals. This improved visibility into the sales pipeline enables sales teams to prioritize their efforts, make informed decisions, and increase their productivity.

By automating manual processes, such as data entry and lead tracking, sales teams are freed up to focus on higher-value activities, such as building relationships with customers and closing deals. Additionally, a CRM enables sales teams to collaborate more effectively, share information and insights on specific accounts or go-to-market strategy, and work together to hit revenue targets.

Improving Customer Experience

We’ve all heard it- retention is the new acquisition. It’s approximately 5x more costly to acquire a new customer than to keep and expand the accounts of customers you already have, if they’re happy. Another key benefit of implementing a CRM is the improvement of customer experience. A CRM allows businesses to centralize customer data, track interactions, and manage customer relationships in one place. This gives businesses a comprehensive view of their customers, enabling them to provide more personalized and relevant experiences.

With a CRM, businesses can automate routine customer interactions, such as follow-up calls and emails, freeing up customer success and account management teams to focus on more strategic initiatives. Improving focus on customer experience drives increased customer loyalty, higher customer satisfaction, and improved customer retention rates. Which we all know that investors are putting NRR (Net Retention Rate) front and center in your upcoming board meeting.

Enhancing Marketing and Sales Alignment

Implementing a CRM is proven to enhance marketing and sales alignment (if the data is clean and the system is optimized, of course). This enables organizations to align their marketing and sales OKRs and ensure all GTM teams are marching toward the same goal - revenue. A tool like Salesforce provides a central repository of customer data and interactions, giving marketers insights into customer behavior and potential buying triggers. This data can be used to inform targeted marketing campaigns, improve lead quality, and increase conversion rates.

CRM provides real-time insights into the effectiveness of marketing campaigns, enabling businesses to continuously improve their efforts and drive revenue growth. This creates visibility for sales teams to have more effective follow up, optimize “speed-to-lead” and ultimately provide a better experience to prospects coming down the funnel.

By keeping marketing and sales in lock-step, businesses can improve lead generation, accelerate the sales cycle, and improve conversion rates. 

Improving Data-Driven Decision Making

Finally, implementing a CRM can improve data-driven decision making. In 2023, “educated guessing” won’t cut it. Leveraging HubSpot or Salesforce can provide a centralized repository of customer data, enabling businesses to analyze customer behavior and preferences to inform their decisions. This data-driven approach can lead to improved customer segmentation, targeted marketing efforts, and increased revenue.

By leveraging data to inform decision making, businesses can make better use of their resources, increase their efficiency, and drive revenue growth. Additionally, a CRM can provide real-time insights into key performance indicators, such as sales, marketing, and customer satisfaction, enabling businesses to continuously improve their efforts and achieve their revenue goals.


If you’re a Seed or A stage company without a CRM, you need one like, yesterday. By streamlining sales and marketing processes, improving customer experience, enhancing marketing and sales alignment, and improving data-driven decision making, businesses can increase their efficiency, drive revenue growth, and improve their bottom line. 

If you're considering implementing a CRM tool for the first time OR switch from an existing vendor to a new one, it's important to carefully evaluate your needs and choose a solution that meets your company’s specific requirements. We recommend going with a tool like Salesforce or HubSpot as early as you can. With the right CRM in place, your business can harness the power of data to drive net new revenue and customer retention. 


Not sure if you’re ready for a CRM? Hop on a free Strategy Call with us and we’ll help you figure out when/which CRM is right for you!

Get Swantide updates, tips and insights delivered straight to your inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.