How AI Helps Swantide Bring More Value to Customers

Taylor Lint

June 26, 2023
you notice your sales data is out of date
you feel like you lack clarity on current pipeline
you want to see reports on booked and forecasted revenue but can’t
you missed an important action item for a potential customer
you expanded your sales team and it’s hard to see who owns what account
you’re seeing duplicates in the data
What does “CRM set up” mean/involve?
When is the best time to set up your CRM and why?
What are the costs if you wait?
What are the benefits if you move quickly?
How do most companies implement their CRM?
Should you get Salesforce or another CRM?

Today we introduced Corduroy, our AI Assistant for managing your CRM.

From the beginning of Swantide, our roadmap has always been driven by customer feedback and needs. Committed to improving the management of GTM systems, we’ve turned thousands of hours of manual implementation into mere minutes. Customers rely on Swantide’s platform to scale their systems with best practices in mind, and Corduroy takes that experience even further by automating and expediting the recommendation experience.

Over the past 3 years, we’ve collected data about how customers talk about problems related to their go-to-market process, CRM, and revenue operations. In some cases, they weren’t exactly sure what questions to ask us. We’ve used this data to precisely train Corduroy so that it recommends the ideal configuration change to deploy to your CRM, regardless of the end user’s technical acumen.  Knowing what and when to build is just as critical as being able to build it quickly.  

As I think about the future of Swantide, I’m more excited than ever about the value we can deliver to customers. With more tools, stakeholders, and macroeconomic changes than ever before, RevOps teams have never had a more challenging job than they do today. We are committed to delivering the support they need to manage their tech stacks more efficiently, for a lower cost and with greater visibility. 



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